World leaders in direct wine sales

The Pieroth wine estate has grown into the family-owned company known as WIV Wein International AG, the world's leading group of direct wine-selling companies.

Personal contact with the customer and the fascination of our product form the basis for the company's global success, which starts with a wine tasting in the customer's own home. This marketing idea, which has proved successful for more than 60 years, is still the focal point of direct sales for WIV Wein International.