World leaders in direct wine sales

The Pieroth wine estate has grown into the family-owned company known as WIV Wein International AG, the world's leading group of direct wine-selling companies.

Personal contact with the customer and the fascination of our product form the basis for the company's global success, which starts with a wine tasting in the customer's own home. This marketing idea, which has proved successful for over 50 years, is still the focal point of direct sales for WIV AG.